What is the primary role of a broker?

The primary role of a broker is to act as an intermediary between a client and companies, particularly in the context of insurance and financial products. Brokers help clients navigate the various options available to them by providing information and advice on the best products that suit their needs. They typically work on behalf of the client, helping to find the most suitable insurance policies, like funeral and burial insurance, from different companies, ensuring that their interests are prioritized.

This role is essential because brokers have access to a wide range of products from various insurers, allowing them to compare features, costs, and coverage levels. By leveraging their expertise and market knowledge, brokers facilitate informed decision-making for clients who may otherwise feel overwhelmed by the choices available in the insurance market. They serve as advocates for their clients, which highlights the importance of their position in the industry.